Google’s New ‘Continuous Scroll’ Feature and What it Means for Your Contracting Business

With over 2 billion websites on the Internet, it may be a bit hard to stand out on the first page of a Google search. But that is the goal, isn’t it?

If you are not standing out on the first page of the search, your website may not be seen by others who are searching for specific terms. That is why including SEO in everything you do is crucial.

Now that Google has phased in continuous scrolling, the fight is on for who has the best SEO and digital marketing techniques.

What Is Continuous Scrolling?

Continuous scrolling means that when you do a Google search, you are going to see all of the websites pop up as usual. However, when you scroll down, there will be no end to the search results. Instead, it will continuously scroll rather than having you click next.

This makes it easier for people who are searching as well as gives businesses more of an opportunity to be featured on the “first” page. The decision was also made because it mimics the design of other social media platform pages. Instead of having to click next, the scroll just continues.

Example of Continuous Scroll

When Did This Happen?

Google started bringing continuous scrolling to desktop users in early December. It is only for English searches in the United States at the moment. However, there is a discussion that it will start to show up in more languages and in other countries.

SEO Tips for Contractors to Start Ranking Higher on a Google Search

Even though Google has changed to continue scrolling rather than having multiple search pages that have to be clicked through, you still need to follow SEO techniques. This will allow you to rank higher among the search results on the page.

So, what should you be doing to be seen?

Keyword Search

The first thing that you need to do for your contracting company to rank higher on Google is to solidify your keyword research. This is the first step in your SEO strategy to start ranking.

You need a few words and a couple of phrases that have to do with your keyword as well as secondary keywords. You need to make sure that you are choosing keywords based on what your potential visitors will be searching for. This is how you will get more traffic to your site.

Depending on the industry, you may want to include keywords such as:

  • “interior painting services”
  • “roof replacement companies”
  • “residential fence companies near me”
  • “local commercial paving contractors”

There are so many keywords that you could be using. But where do you put them?

You will want to include keywords throughout the article, but the primary keyword should be seen in the introduction, the header of the article, and the conclusion. It should also be in the title.

Be Specific

When you are trying to drive traffic to your contracting website via Google, you need to make sure that you are being specific. This means that you have specific pieces of content that you write about.

For instance, if you are a lawn care company, you are not going to write about the best recipes for a smoothie. You need to have valuable content that is within your industry. This is how Google will recognize who you are and what audience to show your site to.

Incorporate Links

Adding credibility to your site is also important. One way to do this is to add external links to credible sites. This way, the algorithm of Google recognizes that you are including specific citations to other authority sites and will push your content out further.

Additionally, you will want to use internal links on your site as well. This will help grow your SEO strategy and your entire site as a whole because people will click on more pages of yours.

Truly, every single link you use should be growing your network of links on your site. The more clicks you get back to your website, the more Google will push out your content.

Increase your Website’s Speed

If your website has a long loading time, people are going to navigate away within a few seconds. To increase your speed site, you can compress some of your images/file sizes so they are not as large and take less time to load. You can also remove any unnecessary multimedia, plug-ins, or widgets that could be slowing down the load time.

Another thing you can consider doing is upgrading your web host.

Example Website Speed

Featured Snippets Added to Your Search

Google’s new continuous scroll featured snippets makes it easier than ever to find the information you need. With this feature, users can now scroll through a list of search results and get quick answers without having to click through each page at the bottom of Google’s Search Engine Results Page (SERP). This saves time, effort, and helps to reduce bounce rates on websites as users can quickly get an overview of the content they need. There are many types of featured snippets added to your Google search. With this latest Google innovation, users now have access to much more detailed information in an easily accessible format, making it even easier to find what they are looking for.

Featured snippets are an excellent way to get noticed by potential customers on Google’s SERP. By getting your content to the top spot of the search page, your brand will be boosted and your website’s organic traffic will increase dramatically. Because featured snippets have such high visibility, having your content appear there increases the chances of users clicking through to your site. This kind of direct exposure is invaluable, as it can help you gain more customers and boost your brand recognition.

Utilize These Snippets to Improve Your Site’s Ranking

Contractors that use SEO strategies to optimize their content for featured snippets on Google’s SERP have a much higher chance of appearing at the top of search results. This means that users are more likely to see your content before they start scrolling through the other search results. By implementing SEO practices in your content and optimizing it to appear in featured snippets, you can get a head start on the competition and make sure that your content stands out from the crowd. This gives you an edge over other contractors and helps you increase your visibility on the SERP, allowing you to gain more website traffic and reach more potential customers.

Continuous Scrolling Google Updates

With Google’s newest update of continuous scrolling, having your strategy for digital marketing in place is more important than ever. One of the main things that you need to start paying attention to is your search engine optimization.

This can get quite technical and take a lot of time, but our in-house SEO specialists are here to help!

If you are ready to upgrade your website to be the best that it can possibly be, you can contact us at AltaVista Strategic Partners! We are here to help your business be successful.

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