Weekly Digital Marketing Roundup

February 19, 2017 – By Aaron Hockel

Here are the biggest announcements, product updates, and news stories impacting the digital marketing industry last week:

Facebook Rolls Out Job Posting Function

In an announcement last week, Facebook officially rolled out a specific place for US and Canadian businesses to post jobs on their company pages. These posts can be boosted to specific audiences, similar to boosting a video or photo post. Click here to read the official announcement from Facebook or watch this quick video breaking down the new job posting function:

Job post creation flow (desktop)

Posted by Facebook Business on Tuesday, February 7, 2017

Google No Comments Suspected Algorithm Update

Last week Google declined to comment on a reported algorithm update by the SEO community. On February 8th a number of SEO experts began reporting ranking changes across the board that seemed to originate from the unsuspected changes made on February 7th. Despite noticeable data trends being reported by SEO software giants such as MOZ, RankRanger, and Accuranker that seem to suggest an update occurred, Google has yet to confirm or deny any changes. For digital marketers, this means it is time to check on your current site rank and stay tuned for future adjustments if you were impacted. Barry Schwartz first reported the change on Search Engine Land and is monitoring any comments from Google. You can stay tuned to future announcements by following him on Twitter.

Twitter Doubling Up 2017 Live Programming

In recently released numbers, Twitter announced that live content of the 2017 Grammy Awards attracted more than 5.1 million viewers. This was bigger than any NFL audience during the 2016 season and is being used internally as a confirmation that live streaming content is the right direction for the floundering social network. Click here to read more about Twitter’s commitment to live streaming in 2017.

Videos In News Feed Now Automatically Playing Sound

On Valentine’s Day Facebook announced that videos in the News Feed, which currently begin playing automatically without sound, will include sound. Previously, users had to click on a video to engage the sound. If a device is set to silent, however, the video will not play with sound. It is unclear how users will respond to this update, but for advertisers it means having video ads that include a compelling initial sound bite will matter in terms of capturing audience interest and engagements. For more on this change, checkout Danny Goodwin’s article on Search Engine Journal.

Missed last week’s roundup? Click here for the biggest digital marketing stories from last week!

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